Off-page SEO has become increasingly important when it comes to increasing website visibility and improving search engine rankings. Essentially, this type of SEO involves optimizing your website’s presence outside of its own platform, enabling it to Attract More Organic (non-paid) Traffic. 

 10 Surefire Ways to Boost Your Off-Page SEO

But with a multitude of techniques available, it can often be difficult to know where to start. 

This article provides 10 surefire ways to boost your off-page SEO. 

1. Submit your website URLs to external directories- 

Registering your website with thorough external directories can do wonders for your SEO. Once indexed in a directory, Google will be more likely to find your website, and rank it higher on its platform. 

2. Engage in link building- 

Link building is the process of acquiring links from external websites that link back to your own. According to Moz, this is one of the most important aspects of off-site SEO as it can help increase a website’s authority, and thus, rank higher. 

3. Participate in comment marketing- 

Comment marketing involves leaving thoughtful, helpful comments on other websites that may include a link back to your own. This can increase traffic, as well as provide link value.

4. Leverage social media accounts- 

Establishing and actively using social accounts such as Twitter, Facebook, Instagram, and LinkedIn can help create awareness of your brand, draw in followers, and increase website traffic. 

5. Publish content on external websites- 

Writing articles on external sites increase your brand’s visibility and reach and enhances your credibility. 

6. Monitor backlinks- 

Monitoring backlinks right away and constantly staying up-to-date on the quality of your incoming links ensures your website won’t incur penalties from Google.

7. Utilize online-review sites- 

Adding your website to online review sites such as Yelp and TripAdvisor can attract customers to your business and website.

8. Create viral content- 

The creation and promotion of Viral Content Increase your website’s reach, authority, and ranking.

9. Participate in local events- 

Taking part in events and conferences in your local community is a great way to build connections and expand your network.

10. Reach out to influencers- 

Connecting with influential people and having them mention or link back to your website can help draw attention to your business.

Utilizing the aforementioned strategies is an effective way to increase the visibility of your website and boost off-page SEO. This in turn can positively influence organic search engine rankings, and ultimately, drive more website traffic and conversions.