How Does Google AdSense Work-

Google AdSense is an online advertising network, owned by Google that enables businesses and websites to serve up customized ads to their customers. This is a great way to generate additional revenue while providing tailored ads to your audience. 

Google's AdSense technology works by placing a bit of HTML code on a website, which allows Google to scan the website for certain keywords, topics,s and types of content. Once the search is complete, Google then displays ads that are most relevant to the content on the website.


When a user clicks on an ad that interests them, Google pays the website owner a portion of the revenue received from the advertisement. Revenue is generated in two ways; one way is through cost-per-click (CPC) advertising which typically involves when a user clicks on an ad. The second way is through cost-per-impression (CPM) advertising where revenue is based on the number of times an ad is viewed.


In order to begin using Google AdSense, a website owner will first have to sign up for a Google AdSense account. The account should then be linked to a valid website URL. After signing up and linking the account, a webmaster must then place the AdSense code on their website. This code provides Google with information about the website and allows them to track impressions and clicks from the website’s visitors.


Once an ad has run its course and the webmaster is ready to move on to the next ad, they must then go into the Google AdSense account and make changes to the code. This can be done either manually or using the auto-generated ad code, which Google provides. This code will automatically rotate the ads and change them out as needed without any manual interference.


Once the code is in place and running, any advertiser can bid on the space in order to place their ads on the website. This can be done through Google’s Digital Content Network or through Google’s own AdWords platform. The advertiser will then pay the website owner when a visitor clicks on the ad. 


Google AdSense is an effective way for website owners to monetize their property and to provide their audience with targeted ads that match the content of their website. 

With Google’s AdSense technology, website owners can easily generate additional income from their website while utilizing the power of Google’s online advertising network.

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