5 Features of the Google Keyword Planner You Should Know
The Google Keyword Planner is an important tool for digital marketers and businesses. It helps them target and reach a wider audience and understand customers’ needs and wants.
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| 5 Features of the Google Keyword Planner You Should Know |
The tool provides valuable insights into which keywords are most popular, how they should be used, and the best strategies to reach their target audience.
Here are five of the most important features of the Google Keyword Planner you should know:
1. Search Volume –
Search volume data tells you how many people search for certain keywords on a monthly basis. This gives you an idea of which keywords have the potential to generate the most traffic for your website and helps you understand the competition with other websites targeting the same keywords.
2. Historical Trends –
Historical trends allow you to assess which keywords have become increasingly popular (or unpopular) over time. This will help you decide which keywords should be included in SEO campaigns and which should not, taking into account past performance.
3. Extra Keywords –
The Google Keyword Planner provides extra keywords that you may have overlooked. This is a great opportunity for you to get extra ideas for keywords to target and to understand how popular certain related keywords are.
4. Ad Group Ideas –
The Ad Group Ideas feature will generate ad groups that are closely related to a certain keyword on Google Ads. It is a great way to save time in creating extensive keyword campaigns and also helps you stay organized by dividing keywords into different categories.
5. Global/Local Monthly Search Volume –
Global/local monthly search volume provides you with a country-by-country breakdown of monthly search volume for your chosen keywords. This feature is especially helpful if you have an international target audience, as it allows you to tailor SEO Strategies for specific countries and geographical areas.
Overall, the Google Keyword Planner is a great tool for digital marketers and businesses to better understand their target audience and target their keywords correctly.
The five features discussed above are some of the most important aspects of the Google Keyword Planner you should keep in mind and utilize in your keyword campaigns. This tool can help you get ahead of the competition and generate more traffic to your website.
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