How to Use Google Keyword Planner to Boost Your SEO Strategy

Using Google’s Keyword Planner is a simple, efficient, and effective way to boost your SEO strategy. It is a powerful tool that allows you to explore different keyword combinations and tailor your SEO strategy to match the changing trends of the online market. 

 How to Use Google Keyword Planner to Boost Your SEO Strategy

With Google Keyword Planner, search engine optimization becomes a comprehensive process that involves the proper utilization of existing keywords and the introduction of new relevant keywords.

Here is a step-by-step guide on how to use Google Keyword Planner to boost your SEO strategy:

Step 1: Set up your account- 

To start, either log in with an existing Google account or create a new one. After signing in, click on the ‘Tools and Settings’ icon, then select ‘Keyword Planner.’

Step 2: Decide on the scope of your research- 

Here, you can decide the scope of the research by selecting the language, location, and search networks from which you would like to get the results.

Step 3: Get the keyword ideas- 

On the left side of the window, click on ‘Find new keyword and ad group ideas’. You can also get a list of related keywords entered by other sites.

Step 4: Choose the type of search query- 

For this, you need to select either keywords or ad groups. Select ‘keywords’ if you want to find long-tail keywords that are suitable to your SEO strategy. Or, you can select ‘ad groups’ if you want to explore certain topics or concepts relevant to your SEO strategy.

Step 5: Look for the trends- 

When researching keyword trends, you can use two methods. You can either search by keyword or search the web. Searching the web will help identify the seasonality of the keyword.

Step 6: Analyze the results- 

After researching the keywords, you will get the relative competition of the keywords and the average monthly search volume for each keyword. This data can help you decide which keywords are best for improving your SEO strategy. 

Finally, you will be able to create your new SEO strategy based on the Google Keyword Planner’s research. With the help of this tool, you can easily add more relevant and valuable keywords to your SEO strategy and monitor the performance of each keyword. Implementing and managing your SEO strategy will become easier if you use Google Keyword Planner on a regular basis.

Read More- The 5 Most Important Keyword Research Tips